≡ Menu

Civil Eats: Growing Organic Cereal from the Ground Up

New piece up at Civil Eats this week:

These days, consumers expect organic food manufacturers to pay close attention to how ingredients are sourced. But, one company has taken the process a step further. Nature’s Path, the British Columbia-based organic cereal manufacturer, has kicked off an innovative crop-sharing model with local farmers by purchasing 5,640 combined acres of farmland in Canada and northern Montana.

Why would a company that sells over $300 million worth of boxed organic cereal in outlets like Whole Foods and Trader Joe’s dive into the organic farmland business?

– See more at: http://civileats.com/2015/01/28/growing-organic-cereal-from-the-ground-up/#sthash.vd89Akmp.dpuf

These days, consumers expect organic food manufacturers to pay close attention to how ingredients are sourced. But, one company has taken the process a step further. Nature’s Path, the British Columbia-based organic cereal manufacturer, has kicked off an innovative crop-sharing model with local farmers by purchasing 5,640 combined acres of farmland in Canada and northern Montana.

Growing Organic Cereal From the Ground Up

Nature’s Path is going against the grain by investing in organic farmland.

– See more at: http://civileats.com/2015/01/28/growing-organic-cereal-from-the-ground-up/#sthash.vd89Akmp.dpuf

Growing Organic Cereal from the Ground Up: Nature’s Path is going against the grain by investing in organic farmland